Friday Mar 04, 2022

Connecting Through Change - Frontline Innovators - Episode # 054

Tricia Taylor is the Senior Director, Corporate communications and change management at Coca-Cola Bottlers' Sales and Services. She knows how important change is to a company and also the importance of staying connected with those deskless workers. She sits down with host Justin Lake to talk about some of the biggest challenges facing frontline employees.  

 

 

Takeaways 

 

  • Staying connected is one of the biggest challenges facing the frontline workforce today. They can do their jobs more efficiently if they receive information in a way that is good for them.
  • You want to know the audience of the message you are trying to send. You need to understand frontline workers and what they need most and what might help them.
  • Everyone takes change differently. You might need to alter how you present change to different individuals.
  • Always check in, have constant feedback points so that you can tell what works for change and what doesn’t.
  • Consider the daily impact of change for those on the frontline. You want the change to be positive, and you need to be able to communicate that.
  • You need to meet other employees where they are. Focus groups allow you to understand where they are coming from and what they need.
  • Use the technology that is most readily available at your workplace. Frontline workers won’t be in desks so you might have to come up with some unique ways to reach them.




Quote of the show

 

1:11 “As a professional communicator, I cannot underemphasize the importance of our frontline workers, our deskless workers staying connected, and that means what information they want to receive, how they want to receive it and in what format they would like to receive that communication.”




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